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English on cigarette packs from six non-Anglophone low- and middle-income countries

OBJECTIVES: Low- and middle-income countries (LMICs) are vital to the global tobacco market. The pack is key to cigarette branding, and review of cigarette packs revealed English as a common feature. The prevalence of English and its potential branding utility is explored. METHODS: Every available u...

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Detalles Bibliográficos
Autores principales: Smith, Katherine Clegg, Welding, K., Kleb, C., Washington, C., Cohen, J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6245245/
https://www.ncbi.nlm.nih.gov/pubmed/30302510
http://dx.doi.org/10.1007/s00038-018-1164-9