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English on cigarette packs from six non-Anglophone low- and middle-income countries
OBJECTIVES: Low- and middle-income countries (LMICs) are vital to the global tobacco market. The pack is key to cigarette branding, and review of cigarette packs revealed English as a common feature. The prevalence of English and its potential branding utility is explored. METHODS: Every available u...
Autores principales: | Smith, Katherine Clegg, Welding, K., Kleb, C., Washington, C., Cohen, J. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6245245/ https://www.ncbi.nlm.nih.gov/pubmed/30302510 http://dx.doi.org/10.1007/s00038-018-1164-9 |
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