Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus

The central purpose of this data article is to empirically investigate the relationships among social media marketing (SMM) activities, brand loyalty and revisit intention in five-star hotels in Northern Cyprus. Few researchers have investigated SMM activities, while none has looked at how SMM activ...

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Detalles Bibliográficos
Autores principales: Ibrahim, Blend, Aljarah, Ahmad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2018
Materias:
Business, Management and Accounting
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6260325/
https://www.ncbi.nlm.nih.gov/pubmed/30519601
http://dx.doi.org/10.1016/j.dib.2018.11.024

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6260325/
https://www.ncbi.nlm.nih.gov/pubmed/30519601
http://dx.doi.org/10.1016/j.dib.2018.11.024

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