A multidisciplinary approach to health campaign effectiveness

Campaign costs are rising, making ad execution testing more critical to determine effectiveness prior to media spending. Premarket testing occurs prior to messages’ airing while in-market testing examines message attributes when messages are aired within a real-world setting, where context plays an...

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Detalles Bibliográficos
Autores principales: Rath, Jessica M., Greenberg, Marisa, Ganz, Ollie, Pitzer, Lindsay, Hair, Elizabeth C., Xiao, Haijun, Cantrell, Jennifer, Vallone, Donna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PAGEPress Publications, Pavia, Italy 2018
Materias:
Brief Report
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6278874/
https://www.ncbi.nlm.nih.gov/pubmed/30581807
http://dx.doi.org/10.4081/jphr.2018.1379

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6278874/
https://www.ncbi.nlm.nih.gov/pubmed/30581807
http://dx.doi.org/10.4081/jphr.2018.1379

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