Cargando…

A multidisciplinary approach to health campaign effectiveness

Campaign costs are rising, making ad execution testing more critical to determine effectiveness prior to media spending. Premarket testing occurs prior to messages’ airing while in-market testing examines message attributes when messages are aired within a real-world setting, where context plays an...

Descripción completa

Detalles Bibliográficos
Autores principales:	Rath, Jessica M., Greenberg, Marisa, Ganz, Ollie, Pitzer, Lindsay, Hair, Elizabeth C., Xiao, Haijun, Cantrell, Jennifer, Vallone, Donna
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	PAGEPress Publications, Pavia, Italy 2018
Materias:	Brief Report
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6278874/ https://www.ncbi.nlm.nih.gov/pubmed/30581807 http://dx.doi.org/10.4081/jphr.2018.1379

Ejemplares similares

Effects of the truth FinishIt brand on tobacco outcomes
por: Evans, W. Douglas, et al.
Publicado: (2017)

The Effect of Branding to Promote Healthy Behavior: Reducing Tobacco Use among Youth and Young Adults
por: Vallone, Donna, et al.
Publicado: (2017)

Cost and Threshold Analysis of the FinishIt Campaign to Prevent Youth Smoking in the United States
por: Weir, Brian W., et al.
Publicado: (2018)

Patterns in first and daily cigarette initiation among youth and young adults from 2002 to 2015
por: Cantrell, Jennifer, et al.
Publicado: (2018)

Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study
por: Rath, Jessica M, et al.
Publicado: (2022)

Cost-Effectiveness of Using Mass Media to Prevent Tobacco Use among Youth and Young Adults: The FinishIt Campaign
por: Hair, Elizabeth C., et al.
Publicado: (2019)

Building capacity to implement tobacco-free policies in college and university settings with underserved populations
por: Rath, Jessica M., et al.
Publicado: (2019)

Examining differences in cigarette smoking prevalence among young adults across national surveillance surveys
por: Messeri, Peter, et al.
Publicado: (2019)

Implementation of a Multimodal Mobile System for Point-of-Sale Surveillance: Lessons Learned From Case Studies in Washington, DC, and New York City
por: Cantrell, Jennifer, et al.
Publicado: (2015)

Assessing the Feasibility of Studying Awareness of a Digital Health Campaign on Facebook: Pilot Study Comparing Young Adult Subsamples
por: Tulsiani, Shreya, et al.
Publicado: (2022)

Effects of branded health messages on e-cigarette attitudes, intentions, and behaviors: a longitudinal study among youth and young adults
por: Rath, Jessica, et al.
Publicado: (2021)

Assessing the Impact of an Interactive Mobile Game on Tobacco-Related Attitudes and Beliefs: The Truth Campaign's “Flavor Monsters”
por: Rath, Jessica M., et al.
Publicado: (2015)

Assessing digital advertising exposure using a virtual experimental protocol
por: Cantrell, Jennifer, et al.
Publicado: (2022)

Examining perceptions about IQOS heated tobacco product: consumer studies in Japan and Switzerland
por: Hair, Elizabeth C, et al.
Publicado: (2018)

Content analysis of tobacco imagery in popular music Videos, 2018–2021
por: Rath, Jessica M., et al.
Publicado: (2023)

Educating Young Adults about Opioid Misuse: Evidence from a Mass Media Intervention
por: Rath, Jessica M., et al.
Publicado: (2021)

Anaesthesiologist's role in the multidisciplinary approach to placenta percreta
por: Dhansura, Tasneem, et al.
Publicado: (2015)

Effects of a National Campaign on Youth Beliefs and Perceptions About Electronic Cigarettes and Smoking
por: MacMonegle, Anna J., et al.
Publicado: (2022)

Responses to a Social Media Campaign Promoting Safe Fish Consumption Among Women
por: Ziegenfuss, Jeanette Y., et al.
Publicado: (2019)

Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
por: Murphy-Hoefer, Rebecca, et al.
Publicado: (2018)

#BetterHealth: A qualitative analysis of reactions to the UK government’s better health campaign
por: Talbot, Catherine V, et al.
Publicado: (2021)

A resurgence of e-cigarette use among adolescents and young adults late in the COVID-19 pandemic
por: Kreslake, Jennifer M., et al.
Publicado: (2023)

Checkpoint Travel Numbers as a Proxy Variable in Population-Based Studies During the COVID-19 Pandemic: Validation Study
por: Kreslake, Jennifer M, et al.
Publicado: (2023)

Final Evaluation Findings for This Free Life, a 3-Year, Multi-Market Tobacco Public Education Campaign for Gender and Sexual Minority Young Adults in the United States
por: Crankshaw, Erik, et al.
Publicado: (2021)

Changes in Youth Cigarette Use Following the Dismantling of an Antitobacco Media Campaign in Florida
por: Dietz, Noella A., et al.
Publicado: (2010)

Multidisciplinary Approach to Smoking Cessation in Late Adolescence: A Pilot Study
por: Park, Jae Suk, et al.
Publicado: (2020)

A Media Campaign to Increase Health Care Provider Assistance for Patients Who Smoke Cigarettes
por: Juster, Harlan R., et al.
Publicado: (2019)

Multidisciplinary care in pediatric oncology
por: Cantrell, Mary Ann, et al.
Publicado: (2011)

Multidisciplinary Approach to Diagnose and Treat Diffuse Esophageal Leiomyomatosis: A Case Report
por: Figueiredo, Luísa Martins, et al.
Publicado: (2020)

Young Adult Utilization of a Smoking Cessation Website: An Observational Study Comparing Young and Older Adult Patterns of Use
por: Cantrell, Jennifer, et al.
Publicado: (2016)

BREAST CANCER AWARENESS CAMPAIGN: WILL IT MAKE A DIFFERENCE?
por: AbdelHadi, Maha S.A.
Publicado: (2006)

The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign
por: Schmälzle, Ralf, et al.
Publicado: (2020)

Evidence of the Impact of the Tips From Former Smokers Campaign: Results From the Behavioral Risk Factor Surveillance System
por: Davis, Kevin C., et al.
Publicado: (2019)

Multidisciplinary Authorship Among Infectious Diseases Society of America Clinical Practice Guidelines: Examining the Contributions of Infectious Diseases Pharmacists
por: Freeman, Lauren K, et al.
Publicado: (2018)

Young Adults as a Tobacco Control Priority Population in the US
por: Ganz, Ollie, et al.
Publicado: (2020)

Association of Flavor Perception With Blue vs Purple Cigar Packaging Among US Adults
por: Delnevo, Cristine D., et al.
Publicado: (2023)

Review of applied health informatics courses in a multidisciplinary biomedical informatics department
por: Motiwala, Tasneem, et al.
Publicado: (2022)

Association Between the Tips From Former Smokers Campaign and Smoking Cessation Among Adults, United States, 2012–2018
por: Murphy-Hoefer, Rebecca, et al.
Publicado: (2020)

Cameras for Public Health Surveillance: A Methods Protocol for Crowdsourced Annotation of Point-of-Sale Photographs
por: Ilakkuvan, Vinu, et al.
Publicado: (2014)

Effects of Multiple Exposures and Ad-Skipping Behavior on Recall of Health Messages on YouTube(TM)
por: Romberg, Alexa R., et al.
Publicado: (2020)

Cannot write session to /tmp/vufind_sessions/sess_3e9scbdan7dgmg1nf36ig0na45