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Agentic appeals increase charitable giving in an affluent sample of donors
Recent research suggests that affluent individuals adopt agentic self-concepts, striving to stand out from others and to master the environment on their own. The present study provides a road test of this idea, showing that this theorizing can be utilized to increase charitable giving among the affl...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6283602/ https://www.ncbi.nlm.nih.gov/pubmed/30521632 http://dx.doi.org/10.1371/journal.pone.0208392 |