Cargando…
An fNIRS-based investigation of visual merchandising displays for fashion stores
This paper investigates a brain-based approach for visual merchandising display (VMD) in fashion stores. In marketing, VMD has become a research topic of interest. However, VMD research using brain activation information is rare. We examine the hemodynamic responses (HRs) in the prefrontal cortex (P...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2018
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6289445/ https://www.ncbi.nlm.nih.gov/pubmed/30533055 http://dx.doi.org/10.1371/journal.pone.0208843 |