Driving brand equity in health services organizations: the need for an expanded view of branding

BACKGROUND: Branding—the assignment of names, logos, slogans, and related elements of identity to institutions and their product offerings for the purpose of conveying desired images to target audiences—is of paramount importance in the health services industry. Associated initiatives traditionally...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293487/
https://www.ncbi.nlm.nih.gov/pubmed/30545362
http://dx.doi.org/10.1186/s12913-018-3679-4

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293487/
https://www.ncbi.nlm.nih.gov/pubmed/30545362
http://dx.doi.org/10.1186/s12913-018-3679-4

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