Target marketing in the health services industry: the value of journeying off the beaten path

BACKGROUND: Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare institutions...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
https://www.ncbi.nlm.nih.gov/pubmed/30545349
http://dx.doi.org/10.1186/s12913-018-3678-5

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
https://www.ncbi.nlm.nih.gov/pubmed/30545349
http://dx.doi.org/10.1186/s12913-018-3678-5

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