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Target marketing in the health services industry: the value of journeying off the beaten path
BACKGROUND: Target marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and product positioning. The practice follows a perfectly logical process. For a given offering, healthcare institutions...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/ https://www.ncbi.nlm.nih.gov/pubmed/30545349 http://dx.doi.org/10.1186/s12913-018-3678-5 |