Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients

BACKGROUND: Given the importance of communicating effectively with current and prospective patients, healthcare institutions must direct considerable energies toward achieving associated excellence. Pursuits usually center on addressing the marketing communications mix properly, but in order to maxi...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293496/
https://www.ncbi.nlm.nih.gov/pubmed/30545365
http://dx.doi.org/10.1186/s12913-018-3680-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293496/
https://www.ncbi.nlm.nih.gov/pubmed/30545365
http://dx.doi.org/10.1186/s12913-018-3680-y

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