Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider

BACKGROUND: Marketing arguably is the most critical administrative responsibility associated with the pursuit and realization of growth and prosperity, making prowess in the discipline essential for any healthcare institution, especially given the competitive intensity that characterizes the industr...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2018
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293865/
https://www.ncbi.nlm.nih.gov/pubmed/30545368
http://dx.doi.org/10.1186/s12913-018-3682-9

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293865/
https://www.ncbi.nlm.nih.gov/pubmed/30545368
http://dx.doi.org/10.1186/s12913-018-3682-9

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