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How much is social media worth? Estimating the value of Facebook by paying users to stop using it
Facebook, the online social network, has more than 2 billion global users. Because those users do not pay for the service, its benefits are hard to measure. We report the results of a series of three non-hypothetical auction experiments where winners are paid to deactivate their Facebook accounts fo...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6300191/ https://www.ncbi.nlm.nih.gov/pubmed/30566473 http://dx.doi.org/10.1371/journal.pone.0207101 |