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Better than expected: the influence of option expectations during decision-making

Our choices often arise from a consideration of options presented in a sequence (e.g. the products in a supermarket row). However, whether the precise sequential order of option presentation affects decision-making remains poorly understood. A recent model of choice proposes that, in a set of option...

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Detalles Bibliográficos
Autores principales: Rigoli, Francesco, Dolan, Raymond
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Royal Society 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6304046/
https://www.ncbi.nlm.nih.gov/pubmed/30963894
http://dx.doi.org/10.1098/rspb.2018.2472