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Better than expected: the influence of option expectations during decision-making
Our choices often arise from a consideration of options presented in a sequence (e.g. the products in a supermarket row). However, whether the precise sequential order of option presentation affects decision-making remains poorly understood. A recent model of choice proposes that, in a set of option...
Autores principales: | Rigoli, Francesco, Dolan, Raymond |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
The Royal Society
2018
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6304046/ https://www.ncbi.nlm.nih.gov/pubmed/30963894 http://dx.doi.org/10.1098/rspb.2018.2472 |
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