The N1–N2–LPC Pattern in Processing Advertising Pictorial Metaphors: An ERP Study

We investigated what the temporal processing is of advertising pictorial metaphors. After presenting “a word of product” and “its advertising pictures,” the experiment instructed participants to make a follow-up true–false judgment considering what the picture intended to suggest. A repeated-measure...

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Detalles Bibliográficos
Autores principales: Cao, Shuo, Wang, Yanzhang, Chen, Hongjun, Wang, Huili
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2018
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6305598/
https://www.ncbi.nlm.nih.gov/pubmed/30618984
http://dx.doi.org/10.3389/fpsyg.2018.02566

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6305598/
https://www.ncbi.nlm.nih.gov/pubmed/30618984
http://dx.doi.org/10.3389/fpsyg.2018.02566

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