Cargando…
The N1–N2–LPC Pattern in Processing Advertising Pictorial Metaphors: An ERP Study
We investigated what the temporal processing is of advertising pictorial metaphors. After presenting “a word of product” and “its advertising pictures,” the experiment instructed participants to make a follow-up true–false judgment considering what the picture intended to suggest. A repeated-measure...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2018
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6305598/ https://www.ncbi.nlm.nih.gov/pubmed/30618984 http://dx.doi.org/10.3389/fpsyg.2018.02566 |