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Reading habits contribute to the effects of display direction on product choice
It has been shown that people process assortment variety more efficiently in horizontal displays than in vertical displays, owing to human visual characteristics that favor the horizontal direction. Consequently, the number and variety of products chosen tends to increase when they are arranged hori...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2018
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6306217/ https://www.ncbi.nlm.nih.gov/pubmed/30586429 http://dx.doi.org/10.1371/journal.pone.0209837 |