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Multi-criteria decision support for planning and evaluation of performance of viral marketing campaigns in social networks
The current marketing landscape, apart from conventional approaches, consists of campaigns designed especially for launching information diffusion processes within online networks. Associated research is focused on information propagation models, campaign initialization strategies and factors affect...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2018
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6307867/ https://www.ncbi.nlm.nih.gov/pubmed/30589859 http://dx.doi.org/10.1371/journal.pone.0209372 |