IQOS point-of-sale marketing strategies in Israel: a pilot study

BACKGROUND: Philip Morris International’s IQOS (“I Quit Ordinary Smoking”) device has increasingly penetrated the global tobacco market. In Israel, among the first countries with IQOS in its market, the IQOS device is sold in specialty stores and online; the heat sticks – HEETS – are sold at traditi...

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Detalles Bibliográficos
Autores principales: Bar-Zeev, Yael, Levine, Hagai, Rubinstein, Gil, Khateb, Ihab, Berg, Carla J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2019
Materias:
Short Communication
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6330751/
https://www.ncbi.nlm.nih.gov/pubmed/30642383
http://dx.doi.org/10.1186/s13584-018-0277-1

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6330751/
https://www.ncbi.nlm.nih.gov/pubmed/30642383
http://dx.doi.org/10.1186/s13584-018-0277-1

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