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The interplay between endorser social status and normative appeals on the endorsement effectiveness of pro-environmental behaviors
Employing message endorser is a popular strategy in encouraging consumers to protect the environment. This research explores how the social status of endorsers and the forms of normative messages can influence the effectiveness of endorsement for pro-environmental behaviors. Drawing on the focus the...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6333400/ https://www.ncbi.nlm.nih.gov/pubmed/30645643 http://dx.doi.org/10.1371/journal.pone.0210699 |