Which construal level combinations generate the most effective interventions? A field experiment on energy conservation

Many campaigns targeting pro-environmental behavior combine multiple approaches without properly understanding how these different approaches interact. Here we study the effect of such combinations. We apply construal level theory to classify different intervention approaches, which can either be at...

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Detalles Bibliográficos
Autores principales: Griffioen, Anouk M., Handgraaf, Michel J. J., Antonides, Gerrit
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6336225/
https://www.ncbi.nlm.nih.gov/pubmed/30653528
http://dx.doi.org/10.1371/journal.pone.0209469

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6336225/
https://www.ncbi.nlm.nih.gov/pubmed/30653528
http://dx.doi.org/10.1371/journal.pone.0209469

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