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Which construal level combinations generate the most effective interventions? A field experiment on energy conservation
Many campaigns targeting pro-environmental behavior combine multiple approaches without properly understanding how these different approaches interact. Here we study the effect of such combinations. We apply construal level theory to classify different intervention approaches, which can either be at...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6336225/ https://www.ncbi.nlm.nih.gov/pubmed/30653528 http://dx.doi.org/10.1371/journal.pone.0209469 |