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Impact of a mass media campaign on participation rates in a National Bowel Cancer Screening Program: a field experiment
OBJECTIVES AND DESIGN: This field experiment aimed to compare bowel cancer screening participation rates prior to, during and after a mass media campaign promoting screening, and the extent to which a higher intensity campaign in one state led to higher screening rates compared with another state th...
Autores principales: | Durkin, Sarah J, Broun, Kate, Spittal, Matthew J, Wakefield, Melanie A |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6347911/ https://www.ncbi.nlm.nih.gov/pubmed/30813110 http://dx.doi.org/10.1136/bmjopen-2018-024267 |
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