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Tailoring in the digital era: Stimulating dialogues on health topics in collaboration with social media influencers

In today’s media landscape, audiences increasingly turn to online communities for media consumption and to exchange information about specific niche interests such as health-related topics. This calls for a segmented approach in which interventions are targeted at online communities, tailored to the...

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Detalles Bibliográficos
Autores principales: Lutkenhaus, Roel O, Jansz, Jeroen, Bouman, Martine PA
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6350129/
https://www.ncbi.nlm.nih.gov/pubmed/30729023
http://dx.doi.org/10.1177/2055207618821521