Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples

BACKGROUND: Drug companies rely on their marketing activities to influence physicians. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. However, very little studies investigated the impact of pharmaceutical marketing st...

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Detalles Bibliográficos
Autor principal: Khazzaka, Micheline
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6354386/
https://www.ncbi.nlm.nih.gov/pubmed/30700295
http://dx.doi.org/10.1186/s12913-019-3887-6

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6354386/
https://www.ncbi.nlm.nih.gov/pubmed/30700295
http://dx.doi.org/10.1186/s12913-019-3887-6

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