Willingness-to-Pay-Associated Right Prefrontal Activation During a Single, Real Use of Cosmetics as Revealed by Functional Near-Infrared Spectroscopy

Use of applied neuroscience to complement traditional methods of consumer research is increasing. Previously, fMRI has shown that prefrontal activity contains information relating to willingness-to-pay (WTP). The aim of the present study was to determine if functional near infrared spectroscopy (fNI...

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Detalles Bibliográficos
Autores principales: Kawabata Duncan, Keith, Tokuda, Tatsuya, Sato, Chiho, Tagai, Keiko, Dan, Ippeita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6369365/
https://www.ncbi.nlm.nih.gov/pubmed/30778292
http://dx.doi.org/10.3389/fnhum.2019.00016

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6369365/
https://www.ncbi.nlm.nih.gov/pubmed/30778292
http://dx.doi.org/10.3389/fnhum.2019.00016

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