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Personally relevant online advertisements: Effects of demographic targeting on visual attention and brand evaluation
Global investments in online advertising rise quickly but internet users often avoid looking at ads due to established banner blindness. Demographic targeting is expected to overcome this tendency by attracting users’ attention to more self-relevant ad content. However, little is known about the eff...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6377143/ https://www.ncbi.nlm.nih.gov/pubmed/30768628 http://dx.doi.org/10.1371/journal.pone.0212419 |