Examining the use of loyalty point incentives to encourage health and fitness centre participation

A unique financial incentive intervention was conducted in Canada, where YMCA members were offered loyalty points (Air Miles Reward Miles) to encourage visits to YMCA Health and Fitness Centres. The purpose of this evaluation study was to determine if YMCA members would participate in a loyalty poin...

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Detalles Bibliográficos
Autores principales: Faulkner, Guy, Dale, Leila Pfaeffli, Lau, Erica
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Regular Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6403079/
https://www.ncbi.nlm.nih.gov/pubmed/30886815
http://dx.doi.org/10.1016/j.pmedr.2019.100831

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6403079/
https://www.ncbi.nlm.nih.gov/pubmed/30886815
http://dx.doi.org/10.1016/j.pmedr.2019.100831

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