The financial performance of the most valuable brands: A global empirical investigation

We investigate the financial performance of the most valuable brands as provided by the publicly available Interbrand list on an annual basis. By applying standard multi-factor performance evaluation models, and the new five-factor model of Fama and French (2015), we observe that the most valuable b...

Descripción completa

Detalles Bibliográficos
Autores principales: Dorfleitner, Gregor, Rößle, Felix, Lesser, Kathrin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6446061/
https://www.ncbi.nlm.nih.gov/pubmed/30984886
http://dx.doi.org/10.1016/j.heliyon.2019.e01433

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6446061/
https://www.ncbi.nlm.nih.gov/pubmed/30984886
http://dx.doi.org/10.1016/j.heliyon.2019.e01433

Ejemplares similares