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The financial performance of the most valuable brands: A global empirical investigation
We investigate the financial performance of the most valuable brands as provided by the publicly available Interbrand list on an annual basis. By applying standard multi-factor performance evaluation models, and the new five-factor model of Fama and French (2015), we observe that the most valuable b...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6446061/ https://www.ncbi.nlm.nih.gov/pubmed/30984886 http://dx.doi.org/10.1016/j.heliyon.2019.e01433 |