Learning what our target audiences think and do: extending segmentation to all four bases

BACKGROUND: While acknowledged as one of social marketing’s necessities, limited reporting of segmentation exists. The current study seeks to extend segmentation drawing on all four segmentation bases within the context of Queensland young adult sexual health behaviour. METHODS: An online survey was...

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Detalles Bibliográficos
Autores principales: Kitunen, Anna, Rundle-Thiele, Sharyn, Kadir, Mohammad, Badejo, Abi, Zdanowicz, George, Price, Megan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2019
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6451251/
https://www.ncbi.nlm.nih.gov/pubmed/30953491
http://dx.doi.org/10.1186/s12889-019-6696-2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6451251/
https://www.ncbi.nlm.nih.gov/pubmed/30953491
http://dx.doi.org/10.1186/s12889-019-6696-2

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