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Learning what our target audiences think and do: extending segmentation to all four bases
BACKGROUND: While acknowledged as one of social marketing’s necessities, limited reporting of segmentation exists. The current study seeks to extend segmentation drawing on all four segmentation bases within the context of Queensland young adult sexual health behaviour. METHODS: An online survey was...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6451251/ https://www.ncbi.nlm.nih.gov/pubmed/30953491 http://dx.doi.org/10.1186/s12889-019-6696-2 |