Nurses' Perspectives on the Impact of Marketing Mix Elements (7Ps) on Patients' Tendency to Kind of Hospital

BACKGROUND: Marketing mix (7Ps) is a critical concept in healthcare management and health marketing. Hence, this study was conducted to investigating the role of 7Ps on patients' disposition to the kind of hospital from nurses' perspectives. METHODS: A cross-sectional study design was used...

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Detalles Bibliográficos
Autores principales: Abedi, Ghasem, Malekzadeh, Roya, Moosazadeh, Mahmood, Abedini, Ehsan, Hasanpoor, Edris
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Research and Publications Office of Jimma University 2019
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6460454/
https://www.ncbi.nlm.nih.gov/pubmed/31011270
http://dx.doi.org/10.4314/ejhs.v29i2.9

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6460454/
https://www.ncbi.nlm.nih.gov/pubmed/31011270
http://dx.doi.org/10.4314/ejhs.v29i2.9

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