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“Hey, that could be me”: The role of similarity in narrative persuasion
Stories are often used in health communication because of accumulating evidence of their potential to affect people’s attitudes and health behavioral intentions. Similarity between the reader and the story’s protagonist appears to positively influence narrative persuasion, but the exact role of simi...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6472763/ https://www.ncbi.nlm.nih.gov/pubmed/30998694 http://dx.doi.org/10.1371/journal.pone.0215359 |