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The impact of market segmentation and social marketing on uptake of preventive programmes: the example of voluntary medical male circumcision. A literature review

Background: The business world has long recognized the power of defining discrete audiences within a target population. However, market segmentation’s full potential has not been applied to the public health context. While some broad elements of market segmentation (e.g., age, geography) are conside...

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Detalles Bibliográficos
Autores principales: Gomez, Anabel, Loar, Rebecca, England Kramer, Andrea
Formato: Online Artículo Texto
Lenguaje:English
Publicado: F1000 Research Limited 2018
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6480503/
https://www.ncbi.nlm.nih.gov/pubmed/31131368
http://dx.doi.org/10.12688/gatesopenres.12888.1