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The effects of tech and non-tech innovation on brand equity in China: The role of institutional environments
Recently, innovation has been a key driver of brand equity. However, the emerging economies provide a dynamic institutional environment that makes it difficult to explore the relationship between innovation and brand equity. By combining the brand equity literature and institutional theory, our rese...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6505746/ https://www.ncbi.nlm.nih.gov/pubmed/31067219 http://dx.doi.org/10.1371/journal.pone.0215634 |