Psychological switching mechanism of consumers' luxury and non-luxury brand attitude formation: the effect of store location prestige and self-congruity

This paper discusses the relationships between store location prestige, location self-congruity, brand luxury, and brand attitude. The result of structural equation modeling revealed that location prestige impacted ideal social location self-congruity positively contributing to consumers' luxur...

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Detalles Bibliográficos
Autores principales: Kumagai, Ken, Nagasawa, Shin'ya
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6520552/
https://www.ncbi.nlm.nih.gov/pubmed/31193173
http://dx.doi.org/10.1016/j.heliyon.2019.e01581

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6520552/
https://www.ncbi.nlm.nih.gov/pubmed/31193173
http://dx.doi.org/10.1016/j.heliyon.2019.e01581

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