Cargando…
Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review
Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk factor for the development of childhood obesity and noncommunicable diseases. Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption...
Autores principales: | , , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2019
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6520952/ https://www.ncbi.nlm.nih.gov/pubmed/31003489 http://dx.doi.org/10.3390/nu11040875 |
_version_ | 1783418847551815680 |
---|---|
author | Smith, Rachel Kelly, Bridget Yeatman, Heather Boyland, Emma |
author_facet | Smith, Rachel Kelly, Bridget Yeatman, Heather Boyland, Emma |
author_sort | Smith, Rachel |
collection | PubMed |
description | Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk factor for the development of childhood obesity and noncommunicable diseases. Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive contemporary account of the impact of these marketing techniques on children aged 0–18 years and critically evaluates the methodologies used. Five electronic academic databases were searched using key terms for primary studies (both quantitative and qualitative) published up to September 2018; 71 eligible articles were identified. Significant detrimental effects of food marketing, including enhanced attitudes, preferences and increased consumption of marketed foods were documented for a wide range of marketing techniques, particularly those used in television/movies and product packaging. Together, these studies contribute strong evidence to support the restriction of food marketing to children. However, the review also signposted distinct gaps: Firstly, there is a lack of use of qualitative and physiological methodologies. Secondly, contemporary and sophisticated marketing techniques used in new media warrant increased research attention. Finally, more research is needed to evaluate the longer-term effects of food marketing on children’s weight. |
format | Online Article Text |
id | pubmed-6520952 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2019 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-65209522019-05-31 Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review Smith, Rachel Kelly, Bridget Yeatman, Heather Boyland, Emma Nutrients Review Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk factor for the development of childhood obesity and noncommunicable diseases. Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive contemporary account of the impact of these marketing techniques on children aged 0–18 years and critically evaluates the methodologies used. Five electronic academic databases were searched using key terms for primary studies (both quantitative and qualitative) published up to September 2018; 71 eligible articles were identified. Significant detrimental effects of food marketing, including enhanced attitudes, preferences and increased consumption of marketed foods were documented for a wide range of marketing techniques, particularly those used in television/movies and product packaging. Together, these studies contribute strong evidence to support the restriction of food marketing to children. However, the review also signposted distinct gaps: Firstly, there is a lack of use of qualitative and physiological methodologies. Secondly, contemporary and sophisticated marketing techniques used in new media warrant increased research attention. Finally, more research is needed to evaluate the longer-term effects of food marketing on children’s weight. MDPI 2019-04-18 /pmc/articles/PMC6520952/ /pubmed/31003489 http://dx.doi.org/10.3390/nu11040875 Text en © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Review Smith, Rachel Kelly, Bridget Yeatman, Heather Boyland, Emma Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review |
title | Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review |
title_full | Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review |
title_fullStr | Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review |
title_full_unstemmed | Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review |
title_short | Food Marketing Influences Children’s Attitudes, Preferences and Consumption: A Systematic Critical Review |
title_sort | food marketing influences children’s attitudes, preferences and consumption: a systematic critical review |
topic | Review |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6520952/ https://www.ncbi.nlm.nih.gov/pubmed/31003489 http://dx.doi.org/10.3390/nu11040875 |
work_keys_str_mv | AT smithrachel foodmarketinginfluenceschildrensattitudespreferencesandconsumptionasystematiccriticalreview AT kellybridget foodmarketinginfluenceschildrensattitudespreferencesandconsumptionasystematiccriticalreview AT yeatmanheather foodmarketinginfluenceschildrensattitudespreferencesandconsumptionasystematiccriticalreview AT boylandemma foodmarketinginfluenceschildrensattitudespreferencesandconsumptionasystematiccriticalreview |