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Influence of sexual appeal in roadside advertising on drivers’ attention and driving behavior
Sexual appeals are widely used in advertising to attract consumers’ attention. It has already been proved that they influence the addressee’s cognitive processing, which in turn raises the question if sexual appeals may pose a serious threat for road safety when used in roadside advertising. Three s...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6521999/ https://www.ncbi.nlm.nih.gov/pubmed/31095616 http://dx.doi.org/10.1371/journal.pone.0216919 |