People of Lower Social Status Are More Sensitive to Hedonic Product Information—Electrophysiological Evidence From an ERP Study

Consumer psychology research has shown that individuals of different social statuses have distinctive purchase intentions for different products. Individuals of a high social status will simultaneously measure the symbolic status meaning and utilitarian value of a product, but they will not show str...

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Detalles Bibliográficos
Autores principales: Chen, Di, Qu, Weiguo, Xiang, Yanhui, Zhao, Jiaxu, Shen, Guyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6530418/
https://www.ncbi.nlm.nih.gov/pubmed/31156410
http://dx.doi.org/10.3389/fnhum.2019.00147

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6530418/
https://www.ncbi.nlm.nih.gov/pubmed/31156410
http://dx.doi.org/10.3389/fnhum.2019.00147

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