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Does the aura surrounding healthy-related imported products fade in China? ERP evidence for the country-of-origin stereotype
Chinese consumers’ craze about imported products, especially foods and drugs, peaked after various safety incidents, such as the contamination of Chinese dairy products. Recently, this boom has gradually receded because of the constant quality problems of imported products and the stricter safety su...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6532883/ https://www.ncbi.nlm.nih.gov/pubmed/31120899 http://dx.doi.org/10.1371/journal.pone.0216866 |