How Do Price and Quantity Promotions Affect Hedonic Purchases? An ERPs Study

Due to consuming hedonic products unnecessary to basic well-being, consumers need justifications for pleasure. However, different justifications have differential influences in promoting hedonic purchases, such as price and quantity promotions (PP and QP), the difference being that the latter requir...

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Detalles Bibliográficos
Autores principales: Jing, Kunpeng, Mei, Yupeng, Song, Zhijie, Wang, Hao, Shi, Rui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6558398/
https://www.ncbi.nlm.nih.gov/pubmed/31231177
http://dx.doi.org/10.3389/fnins.2019.00526

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6558398/
https://www.ncbi.nlm.nih.gov/pubmed/31231177
http://dx.doi.org/10.3389/fnins.2019.00526

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