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How Do Price and Quantity Promotions Affect Hedonic Purchases? An ERPs Study
Due to consuming hedonic products unnecessary to basic well-being, consumers need justifications for pleasure. However, different justifications have differential influences in promoting hedonic purchases, such as price and quantity promotions (PP and QP), the difference being that the latter requir...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6558398/ https://www.ncbi.nlm.nih.gov/pubmed/31231177 http://dx.doi.org/10.3389/fnins.2019.00526 |