Dataset and protocols on the applicability of the BDM mechanism in product evaluation

Understanding how to best elicit consumers' willingness to pay (WTP) for goods in an incentive-aligned way is one of the cornerstones in marketing planning decisions and consumer welfare theory. This article provides a dataset from an experiment with n = 107 consumers that measured the WTP for...

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Detalles Bibliográficos
Autores principales: Lichters, Marcel, Wackershauser, Verena, Han, Shixing, Vogt, Bodo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2019
Materias:
Business, Management and Accounting
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6562191/
https://www.ncbi.nlm.nih.gov/pubmed/31211206
http://dx.doi.org/10.1016/j.dib.2019.104060

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6562191/
https://www.ncbi.nlm.nih.gov/pubmed/31211206
http://dx.doi.org/10.1016/j.dib.2019.104060

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