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Dataset and protocols on the applicability of the BDM mechanism in product evaluation
Understanding how to best elicit consumers' willingness to pay (WTP) for goods in an incentive-aligned way is one of the cornerstones in marketing planning decisions and consumer welfare theory. This article provides a dataset from an experiment with n = 107 consumers that measured the WTP for...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6562191/ https://www.ncbi.nlm.nih.gov/pubmed/31211206 http://dx.doi.org/10.1016/j.dib.2019.104060 |