Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No

In the present study, using both implicit and explicit measures, we addressed the issue of whether strongly developed relationships towards brands could be modified through the use of evaluative conditioning. Using an online survey, individual participant brand lists were created, and formed the bas...

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Detalles Bibliográficos
Autores principales: Bosshard, Shannon, Koller, Monika, Walla, Peter
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2019
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6562726/
https://www.ncbi.nlm.nih.gov/pubmed/31083429
http://dx.doi.org/10.3390/brainsci9050106

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6562726/
https://www.ncbi.nlm.nih.gov/pubmed/31083429
http://dx.doi.org/10.3390/brainsci9050106

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