Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising

Internet slang is a new language with innovative and novel characteristics, and its use can be considered a form of creative advertising. Embedding internet slang into advertisements can thus enhance their creative quality and increase the attention paid to them. In this study, we examined the effec...

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Detalles Bibliográficos
Autores principales: Liu, Shixiong, Gui, Dan-Yang, Zuo, Yafei, Dai, Yu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2019
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6566129/
https://www.ncbi.nlm.nih.gov/pubmed/31231278
http://dx.doi.org/10.3389/fpsyg.2019.01251

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6566129/
https://www.ncbi.nlm.nih.gov/pubmed/31231278
http://dx.doi.org/10.3389/fpsyg.2019.01251

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