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Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising
Internet slang is a new language with innovative and novel characteristics, and its use can be considered a form of creative advertising. Embedding internet slang into advertisements can thus enhance their creative quality and increase the attention paid to them. In this study, we examined the effec...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2019
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6566129/ https://www.ncbi.nlm.nih.gov/pubmed/31231278 http://dx.doi.org/10.3389/fpsyg.2019.01251 |