Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments

A randomized controlled discrete choice experiment (DCE) with 3,320 participating respondents was used to investigate the individual and combined impact of level overlap and color coding on task complexity, choice consistency, survey satisfaction scores, and dropout rates. The systematic differences...

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Detalles Bibliográficos
Autores principales: Jonker, Marcel F., Donkers, Bas, de Bekker‐Grob, Esther, Stolk, Elly A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2018
Materias:
Research Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6590347/
https://www.ncbi.nlm.nih.gov/pubmed/30565338
http://dx.doi.org/10.1002/hec.3846

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6590347/
https://www.ncbi.nlm.nih.gov/pubmed/30565338
http://dx.doi.org/10.1002/hec.3846

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